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Speeding up – Advertising innovation, and invasion, online and off. An article from the NY Times for some of the companies and entrepreneurs looking at and pursuing opportunities in the online video ad space, and some market sizing notes for your business planning.  Noted in the link Internet commercials are < 5% online ad spending, a small piece of overall ad spending, but growing. Buying stats for online video ads:

  • $225 million in 2005
  • $410 million in 2006
  • > $700 million estimated for 2007

Forgive Me, Viewer, for I Have Confessed in a Banner Ad
By LOUISE STORY
Published: February 10, 2007
An advertising company is playing live video from a bar in online advertisements.

February 10, 2007 in News/General, Speed Up |

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