Time2Market Business Development Coaching & Consulting

Brand You - One way to drive business and professional development results!

Well, it is here!  The Power Up Brand You Program from Gabriella Goddard, an Executive Coach based in the UK, and part of the Time2Market team of experts.  It’s one way to drive your personal, professional and business development results – fast. 

Looking to:

• Build your business and drive more sales or new business referrals? 
• Get a promotion and move forward in your career? 
• Get that pay raise after working so hard? 

Then, Power Up Brand You to build your visible impact and drive business, professional and personal development results you want.

You can be the smartest and most productive person in your profession or company and still be overlooked for key business sales opportunities, projects, promotions and pay raises. To get where you want to go faster, you need TALENT + VISIBLE IMPACT.  Powering up Brand YOU, is one way to increase your visible impact.

Creating and developing your personal brand is not that much different from the branding process to effectively market and sell products and services.  And, as you know, the products and services that are marketed most effectively, make the most money.  But, you need to be visible and establish unique positioning to drive sales, bring new opportunities, and set yourself apart from the competition.  So, if you want to work on leadership positioning and rise to the top, you have to make your talents highly visible to your colleagues, managers, customers and those in your business network.

The way to make yourself more visible is to power up your personal BRAND.

Building your personal brand is fundamental to success in the workplace today. This is true whether you work for a company or work for yourself as an entrepreneur. And that’s what this program is all about. Get started today! You can listen to Gabriella's insights, learn more from her BBC interview, and start the Power Up Brand You program here to move forward fast.

Start up and Small Business Tips - Lessons Learned

9 small business owners share what they would have done differently starting their businesses today and the following tips result:

• create a marketing plan to promote e-commerce and build your customer base faster
• focus time and money on search engine optimization, especially if you are in a competitive market that is closely tied to on-line shopping and/or information gathering
• emphasize employee commissions as incentives to drive more business
• seize multicultural product offering and/or marketing opportunities
• consult your board of directors to sound out ideas for growth
• have a marketing and PR budget
• create a local, scalable, sales development program/model
• have a partner to work with
• get help/staff to support the business and pick up some of the work

Check out the article from Entrepreneur.com, which highlights e-commerce, real estate, health-care management, restaurant, hair care, catering, video game, and apparel retail businesses.  And, contact us, if you need to move forward fast with tips above for business growth.

International expansion – Are you prepared?

If your business is expanding internationally, look closely before you leap.  Both large and small companies sometimes underestimate the requirements and difficulty of expanding operations abroad.  Recently noted examples in the press include Google’s experiences with Orkut in Brazil, as well as the experiences of smaller firms.

Apart from understanding the business environment from a marketing perspective (e.g., business/consumer demographics, competition, etc.), examine key areas, such as:

• country specific practices and regulations relevant to your business operations and industry
• cross-border, as well as, local taxes and duties
• labor laws and practices
• foreign currency, in the context of local and global economic trends

You can read about how these factors have impacted some large and small businesses by clicking the links above.  Be sure you are prepared to create detailed market analyses and entrance plans for growth.  And, find a dedicated local person, or firm, to help establish your local presence in target markets before launch.