Time2Market Business Development Coaching & Consulting

ASTD 2008 International Conference & Exposition

Good team work this week, representing the NY Chapter of the American Society for Training and Development at the annual, international conference, ASTD 2008, held in San Diego.  There were 10,000 participants, 2,400 were international participants with over 75 delegations, gathered to learn what's new in workplace learning and performance.   

Thanks to our team for attending and represting NYC! 

Photo - Jack Appleman, Author, Speaker and Public Relations Consultant; Sean Oberholtzer, Director of Consulting, SAP Training and Change Management; Rebecca Hacker, Consultant and Past President of ASTD NY; Vincent Seglior, Director of Professional Development, Risk and Insurance Management Society, Inc.; Craig Danforth, Independent Training and Coaching professional.

2008 Working Groups and Calls

Thanks to those of you who have inquired and attended monthly Coaching SIG meetings that I chair for the American Society for Training and Development in NYC.  These are members only meetings, but visitors can attend prior to joining ASTDNY.  Every month we have a two-hour meeting, for networking and to further your knowledge and practice build, with a member or guest presentation on a spotlight topic.  Thanks to Reuters for hosting us!  You can check www.astdny.org to register for current events, if you would like to join us.

This month one of our members will present:

Spring Training - Creating a winning sales team using proven coaching methods

Past meetings covered:

• Communications strategies to build coaching awareness
• Introduction to popular assessment tools: Personality, Interests, Communication Styles, Work Relationships
• Coaching in the moment: Using improvisational comedy exercises to help you be in the moment with your clients
• Transforming corporate culture for business results
• ICF annual conference debrief and Sales Coaching - The first 5-minutes of a sales call
• Coaching for leadership development
• Strategies to be a more effective coach
• Distinctions: Coaching vs. other sometimes closely related professional practices (e.g., consulting, mentoring)
• How it's done in Australia: A successful new approach to coaching

Marketing Innovation for Today's Publishing World

January has been an exciting month, with Gabriella Goddard, a UK-based Executive Coach who is part of the Time2Market team of experts, launching Gulp! in the US and visiting New York. I'm receiving my signed copy this week! I've known Gabriella for about ten years now and loved the UK version, which was fun and inspiring. I also learned some very funny expressions that stick with me today. One of those was "nut it on the head", which I'll write about later. But for now, if you need to nut your book marketing on the head (if I can actually use the expression that way), here are a few tools to help make your mark:

• Blogs
• Book trailer videos
• Podcasts
• Interactive facebook

Gulp! is a great example of marketing innovation in the publishing world, with these on-line tools in action. Check out www.gulptoday.com, and give up living passively. Your marketing campaign can take on a whole new look, integrating these digital tools.

Leaders Shift Paradigms for Success

Last month I was looking for a leader's perspective around a few key areas that some struggle with, which include holding a vision and committing to goal achievement.  This month, I had the opportunity to hear Billie Jean King convey her story, which addressed these points very well. Her perspective shed further light on the paradigm shift that leaders need for success. From an early age, on her second day in tennis practice (!), she committed to becoming the best tennis player in the world.  She pursued and achieved top tennis rankings by the mid-70's, but her legacy includes much more which makes her stand out as a truly unique champion and leader. Her legacy includes building new professional opportunities for women in tennis, and driving a level playing field for women, i.e., equality. Throughout her career and life, Billie Jean King has moved toward, and also created, new paradigms to achieve success. 

Billie Jean King continues to live her legacy and build further success.  She shared three key learnings, which she continues to apply in her life for achievements. These three learnings can help you too!

Plan, Do, Achieve - Business success

Action planning can help you get there fast!                                                               Full Article here

What sounds more fun - Business planning or business success planning?  You need action for success, and here are 5 Business Success Planning Tips to Move You Forward Fast:

1. Get clear on your purpose and products, and pace yourself – Understand and be able to convey why you are in business, your vision and mission. Identify and plan competitive products/services to sell today and tomorrow. And, pace yourself.  This is not an overnight trip, so outline your milestones.
2. Write it all down – Document everything along your business journey!  With good documentation, you will be surprised how much of the work will already be done when you need to share information for marketing, sales, financing, staffing or other business requirements.
3. Validate your plan, share it and always be open to revising it – Share your findings and action results with “independent parties”.  Listen carefully to their reactions and recommendations. Be open to making revisions that will help you to be successful.
4. Get help to develop and maintain your success plan to meet milestone commitments, and adjust your course as necessary – Working with a business consultant or coach can help you stay on track to meet your mark!
5. Do the math – Think through (and document) the financial requirements for your business in the near, medium and long-term.

Use these tips to make your journey business success-oriented and rewarding – you can even aim to make it downright fun by getting into action with Time2Market tips and business coaching to plan, do and work toward business achievements.

Sign up for our newsletter to learn more.  And, e-mail us or click here to read the full 5 Business Success Planning Tips article!

Build your Business - Sign up Now for August 14th Women's Leadership Exchange Event

If you've got a business to build and products or services to move to market, don't miss this one day event to work on doing it fast! Please join us and e-mail me if you would like to meet there in person.

In one day, the Women's Leadership Exchange Conference offers women business owners:

• Acclaimed facilitated networking sessions which allow you to connect with successful business owners, professionals and top executives that will have an impact on your business going forward.
• QVC Quick Product Review (!!!)
• Workshops from top experts
• Speed coaching 

I am pleased to again invite you to this unique one-day conference for women in business and offer you a special rate! Women's Leadership Exchange is committed to supporting the growth of women-led businesses in all sectors through the sharing of knowledge, resources and contacts.  Their conference is an investment with an invaluable return.  You have to see it to believe it!!

For details, see below or visit www.womensleadershipexchange.com. Please register for the conference at www.womensleadershipexchange.com and use my Source Code: AMBASS07 for $25 off.  Also, note if you are a member of a listed Supporting Organization, you receive an additional $25.00 off!

See you at the 5th ANNUAL SOUTHERN CALIFORNIA CONFERENCE!
Tuesday, August 14th, 2007
from 7:30am–7:30pm

Long Beach Convention Center
300 East Ocean Boulevard
Long Beach, CA

T2M20 Customer Feedback

“Working with Time2Market has been an amazing experience and a huge advantage to my business.  We have gone from “start up” to having three audio books with international distribution in the space of under four months. Not only is Megan’s knowledge of business strategy and planning extensive, she brings that unique quality of blending blue sky thinking with nuts and bolts numbers.  Plus her persistence about taking focused action means that my ideas actually get off the ground – and the results speak for the speed at which that can happen!"

Gabriella Goddard, Founder of Good Karma Media

Is Business Blogging for you?

Business leaders take note - an increasing number of people, from the C-level executive to staff employee, are engaging in business and personal blogging, as well as other social media activity.  This affects your business development efforts in a number of ways. It's time to plan how business blogging and social media interaction can be used for effective business development in your business. I explored this topic at the Blogher.org conference in New York this week.

Check the list...

TMT Entrepreneurs, Investors and Business Management - If your company, or one of your portfolio companies, is not here, why not? It's worth a look, considering which companies are here and why.  We've been tracking a few of these. Next Net 25 Internet Startups to Watch ...

WOW Experts

E-mail or call us for wireless insights. This is what others are saying about the 3GSM report...

"Excellent summary, as always. Mind if I pass it around BEA??" - Eric Burger, Deputy CTO, BEA

"Thanks for sending me another great report! You save me the wear and tear of a trip to Barcelona each year!" - Hugh Bradlow, CTO Telstra Group

"Insightful analysis, as always." - Simeon Simeonov, General Partner, Polaris Ventures

Time2Market’s TMT industry expert discussions are by appointment only. E-mail or call us at (212) 372-3256 to schedule your time for views on: the digital divide, mobile broadband evolution short and long-term, device market outlook, next generation networks and services, or emerging companies.

More excellent reviews TMT experts received...